Firstly, what is a CFO

Having a CFO is not the same as having an accountant, nor does the CFO replace the accountant. CFOs and accountants work together, along with other advisers. The CFO has a different perspective and more closely-focused responsibilities as an internal member of the management team.

Because CFOs must be very highly qualified and experienced, they’re costly to employ. Larger companies have a CFO working at the right-hand of the CEO, along with other C-level executives. A smaller business usually needs a ‘real’ CFO long before it can really afford to hire one. How surely a smaller business grows and scales-up, and how much more value is built within the business for an exit, can largely depend on a skillful CFO.

“A chief financial officer (CFO) is the senior executive responsible for managing the financial actions of a company. The CFO’s duties include tracking cash flow and financial planning as well as analyzing the company’s financial strengths and weaknesses and proposing corrective actions. The CFO is similar to a treasurer or controller because [they are] responsible for managing the finance and accounting divisions and for ensuring that the company’s financial reports are accurate and completed in a timely manner.”

A ceefo is a ‘real’ CFO made affordable for businesses of all sizes (even small ones). It’s a cute name for a serious game-changer. With a ceefo, business owners can have a dedicated, top-flight CFO working for them, inside the business, at surprisingly low cost and tremendous value.

Does your business need a CFO? Can your business afford one?

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